All around creative director and copywriter
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I started writing copy before knowing what it was.

 Later on I found it out on Wikipedia and that was that.

Later on I found it out on Wikipedia and that was that.

Azzurra Spots & Co. An idea for your ideas.

Azzurra Spots & Co. An idea for your ideas.

“If you want to advertise your activity, we are the right folks! Also, we are super convenient. Only 3€ per ad! And now that we are opening CRAZY PRIZES! 3 ads only 1 miserable euro each! 2 ads 1,5€ and - keep that in mind - a discount during payment is a sure thing! Just remember the promotion is ending soon!

So? Still there? Hurry up! We are the future of your company!!

Contact this number xxxx or this one of the famous manager Rachele xxxx.”

Spot about San Benedetto Tea

Spot about San Benedetto Tea

“A man in front of a white background has a bottle of San Benedetto tea in his hand and says: ‘Tea San Benedetto, Tea San Benedetto, Tea San Benedetto, Tea San Benedetto, Tea San Benedetto! How many times shall I repeat it to make you acknowledge that only tea San Benedetto is really good? Maybe… a sip will do!’ The man takes a sip, looks around wary, collects as many bottles he can and runs away.
Final voice: San Benedetto Tea, so good that words are not needed.”

Advertising for Baci Perugina chocolate ("baci" means "kisses")

Advertising for Baci Perugina chocolate ("baci" means "kisses")

“There are Joey and Charly (yep, those from Dawson’s Creek) walking and talking down the streets, when he comes closer to her, trying to kiss her. She pushes him away smiling and takes out a Bacio Perugina saying: ‘Let’s start from this one for now!’ He takes it, eat it and states ‘Good!’

They start laughing and keep walking.
We hear an angelic tune and then a voice says:
‘Bacio, little delicacies from the heart.’”

Spot for a medicine against seasickness

Spot for a medicine against seasickness

“It’s you. The rush of the waves, the smell of the sea, the white sail of your boat up high in the wind… Everything would be so perfect, if only… you didn’t suffer from seasickness!
Don’t give up perfection.
Use… (name of the med)”

azzurra's idea: Martina’s beads

azzurra's idea: Martina’s beads

“Do you think that Scooby-doo is only a dog… That flowers are only to be found in fields… That peace symbol is just a flag… That you can make braids with hair only?
Then you are sorely mistaken!
Because all of that can be found in bracelets, like also the tower, the little ghost and many more! Remember… only at Martina’s!”

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