Ah, summertime. It’s hot. So hot. Your shoes sink in the ground, your iPhone is fiery and you cannot stand five minutes without air conditioning. At least it means that holidays are coming. But until then, Estathé brings the Summer where it is most needed: in the city.
With an action of guerrilla marketing, we have attached stickers to the signs of the central streets in Milan. Every subject was created to interact with the classic traffic sign, turning the context around by showing a summer scene.
This metropolitan performance turned into an actual Instagram campaign, in addition to the smiles of pedestrians.