Every year Facebook hosts a pitch between creative agencies. The brief is always in favour of a non profit organisation.
In 2018, we worked on creating an online campaign in order to increase the regular monthly donations to the Italian Association for Multiple Sclerosis, starting from a simple insight: nowadays we subscribe to everything, most of all to streaming services such as Netflix or Prime Video. Our challenge was to bring people to subscribe to other kinds of stories. Stories one could actually change for good.
We proposed to recreate three famous TV series plot, turning people with Multiple Scleroris and AISM volunteers into the protagonists.
The results? We may never know.
But we were among the 6 agencies in Italy shortlisted to pitch the idea in front of a high level jury at Facebook Milan Headquarters.