Mini Ferrarelle water is just a regular Ferrarelle, in a tiny packaging “for kids”. So, how to make mums buy it?
Well, Ferrarelle is a water naturally enriched by mineral salts, precious to children growth. That’s why we created a mum-proof programmatic video strategy made of three subjects, one for each mineral, starring some kids who obviously have enjoyed more than one sip.
“With calcium and all the precious mineral salts, Mini Ferrarelle gives kids the vitality to grow. One ride at a time.”
“With bicarbonate and all the precious mineral salts, Mini Ferrarelle gives kids what they need. Even after eating.”
“With magnesium and all the precious mineral salts, Mini Ferrarelle stands beside kids. Whatever the challenge.”