All around creative director and copywriter
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Take two Milanese rappers, the streets where they grew up, add one upcoming album and voilà

They say real rappers grow up in the streets, and some actually do; like the Milanese Marracash & Guè Pequeño. For the launch of their latest album, we chose to give something back to those same old streets, and to the fans as well: a treasure hunt with the unreleased tracks.

 To take part to the street listening, fans only had to connect to the website, where a map showed the different pins around the city. They could then discover all the secret locations where to listen to the unreleased tracks, and watch exclusive vid

To take part to the street listening, fans only had to connect to the website, where a map showed the different pins around the city. They could then discover all the secret locations where to listen to the unreleased tracks, and watch exclusive videos of the rappers.

RESULTS

RESULTS

Earned media on the major online and offline magazines, either specialised or mainstream.

Gold Record only four weeks after the official release.

Platinum Record for the single “Nulla Accade”.

First position in Italian Chart of the best-selling albums for 3 weeks.

Top five for 10 weeks in a row.

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